About
For two decades, our founder served as a college counselor inside one of New Jersey's top-ten public high schools — among the most competitive feeder schools in the state, in an elite Bergen County community. Twenty years on the school side of the admissions relationship means we understand what admissions offices actually see.
The college counseling industry is structurally misaligned: counselors are rewarded for keeping clients happy, which usually means telling them what they want to hear. We built Candid College Advisors to do the opposite. We'll tell your child the truth about where they can get in, why those schools are right for them, and exactly how to get there — even if it isn't what you were hoping to hear. Families who need sugarcoating will self-select out. That's a feature, not a bug.
“If a school isn't realistic, we'll tell you — early, clearly, and with a better plan. We advocate for the student, not the prestige.”
Get an honest read on your student's path — no obligation, no sugarcoating.
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